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Blog

7 Ways The Weather Channel Is Using Personalization & Context to Nail Their Mobile Strategy

By: Editorial Team FollowAnalytics

Published on: 8 July 2016

7 Ways The Weather Channel Is Using Personalization & Context to Nail Their Mobile Strategy

When I think of brands that really have their app strategy nailed, The Weather Channel is among the first that come to mind. They may have started on all-access TV […]

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Best Practices, Mobile Engagement, Mobile Marketing, Push Notifications
How to Make Push Notifications and Email Work Together to Convert and Engage Your Audience

By: Editorial Team FollowAnalytics

Published on: 19 January 2016

How to Make Push Notifications and Email Work Together to Convert and Engage Your Audience

We don’t have to tell you that mobile has changed the world. The internet is full of articles on the rise and dominance of mobile. Mobile’s adoption is such that […]

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Mobile Engagement, Omnichannel, Push Notifications
7 Predictions for Mobile Marketing in 2016

By: Editorial Team FollowAnalytics

Published on: 30 November 2015

With the Black Friday over and your mobile campaigns for the rest of the holidays all set (you did plan for those over the summer, right?), it isn’t too early […]

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Location-Based Marketing, Mobile Marketing, Push Notifications
Using Contextual Deep Linking to Create Real-Time Personalized Mobile Marketing Campaigns

By: Editorial Team FollowAnalytics

Published on: 11 August 2015

Using Deep Linking to Create Real-Time Personalized Mobile Marketing Campaigns

In the early days of mobile, apps were silos. Each stood alone, independent of the others, and there was good reason for this. Consumers who were just becoming familiar with […]

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Mobile Engagement, Mobile Marketing, Push Notifications
Why Your Mobile Users are Opting Out of Push – And Four Ways to Fix That

By: Editorial Team FollowAnalytics

Published on: 23 July 2015

Why Your Mobile Users are Opting Out of Push: And Four Ways to Fix That

The promise of push notifications is so compelling that, every mobile marketing blog has something to say about it. Indeed, the ability to reach the right user, at the right […]

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Mobile Marketing, Push Notifications

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    1. Quels sont les KPI à suivre pour mesurer le succès de mon application mobile ?

    2. UX Design Mobile : qu’est-ce que l’expérience utilisateur ?

    3. RGPD et Marketing Mobile : comment recueillir l’opt-in utilisateur tout en protégeant ses droits ?

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