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Blog

Why Retailers Need to Invest More in the Mobile Experience

By: Editorial Team FollowAnalytics

Reading time: 12 min

Published on: 24 April 2019

Smartphones and tablets account for an increasing share of device usage. The proportion of Americans using at least one of these devices now exceeds the proportion using desktop or laptop […]

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Mobile for Retail, Mobile Marketing
2017 Enterprise Mobile Marketers’ Conference Guide

By: Editorial Team FollowAnalytics

Published on: 12 December 2016

2017 enterprise mobile marketers' conference guide

December is here and that means that in addition to navigating the Holidaze, most of us marketers are also creating our budgets and our 2017 plans. One of the biggest […]

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Industry News, Mobile for Retail, Mobile Marketing
Content2Conversion 2016 Recap: Four Takeaways for the Mobile Marketer

By: Editorial Team FollowAnalytics

Published on: 18 February 2016

Content2Conversion 2016 Recap: Four Take-Aways for the Mobile Marketer

This week in Scottsdale, several hundred of the world’s brightest marketers gathered to discuss content and demand marketing. I met thought leaders who worked less than a block away from […]

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Mobile for Retail, Mobile Marketing, Omnichannel
Mining Mobile Analytics to Understand How to Best Serve Your Customer

By: Editorial Team FollowAnalytics

Published on: 22 December 2015

Mining Analytics to Understand How to Best Serve Your Mobile Customer

According to a 2015 Forrester report, “Retailers must understand that consumers are extremely picky about the retailer apps they use, demanding convenience, speed, and a personalized experience from those apps. […]

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Mobile Analytics, Mobile for Retail, Mobile Marketing
FollowAnalytics Powers Louis Vuitton’s City Guide App Providing World Travelers Personalized Tours of More Than Two Dozen Cities

By: Editorial Team FollowAnalytics

Published on: 7 November 2015

FollowAnalytics Powers Louis Vuitton’s City Guide App Providing World Travelers Personalized Tours of More Than Two Dozen Cities

For the past seventeen years, luxury travelers have packed the Louis Vuitton City Guides whenever they left town. With 25 (and counting) international destinations, the books combine beautiful photography with […]

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Mobile Engagement, Mobile for Retail, Mobile Marketing
What Changes This Holiday Season For Mobile Marketers?

By: Editorial Team FollowAnalytics

Published on: 29 October 2015

what changes this holiday season for mobile marketers?

Mobile marketing is innovating at such a rapid pace that a review of last year’s holiday programs is informative, but not the basis of a playbook for 2015. Why? New […]

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Location-Based Marketing, Mobile for Retail, Wearables
How Important is Gamification in Apps?

By: Editorial Team FollowAnalytics

Published on: 29 September 2015

You’ve spent the money and time to get someone to download your app. Now what? As has been written in this space before, an alarming number of app developers and […]

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Mobile Engagement, Mobile for Retail
Friday Mobile Marketing Wrap-Up: Connected Experiences Rule, Mobile Adoption Still Soars – Especially in Retail Shopping

By: Editorial Team FollowAnalytics

Published on: 28 August 2015

Friday Mobile Marketing Wrap: Connected Experiences Rule, Mobile Adoption Still Sores - Especially in Retail Shopping

Welcome to our first FollowAnalytics’ Mobile Marketing Wrap-Up, where we look at some of the most interesting content across the web and bring you the best parts. This week, the […]

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Industry News, Mobile for Retail, Mobile Marketing
Weighing Mobile User Acquisition vs. User Engagement Efforts

By: Editorial Team FollowAnalytics

Published on: 28 July 2015

70% of the mobile users you acquire through CPI programs will have a lifetime value under $10.

As has been said before, much has changed with the emergence of the ever-present mobile device. But, for marketers, much remains the same. The marketer’s number one goal continues to […]

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Mobile Analytics, Mobile Engagement, Mobile for Retail, Mobile Marketing
Why Location Matters So Much In Retail Mobile Marketing

By: Editorial Team FollowAnalytics

Published on: 21 July 2015

Retail Mobile Campaigns Quote: It’s important to note that geofence campaigns are permission-based, eliminating the scenario told through Tom Cruise’s character in Minority Report.

Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on […]

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Location-Based Marketing, Mobile for Retail, Mobile Marketing
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