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Smartphones and tablets account for an increasing share of device usage. The proportion of Americans using at least one of these devices now exceeds the proportion using desktop or laptop […]

December is here and that means that in addition to navigating the Holidaze, most of us marketers are also creating our budgets and our 2017 plans. One of the biggest […]

This week in Scottsdale, several hundred of the world’s brightest marketers gathered to discuss content and demand marketing. I met thought leaders who worked less than a block away from […]

According to a 2015 Forrester report, “Retailers must understand that consumers are extremely picky about the retailer apps they use, demanding convenience, speed, and a personalized experience from those apps. […]

For the past seventeen years, luxury travelers have packed the Louis Vuitton City Guides whenever they left town. With 25 (and counting) international destinations, the books combine beautiful photography with […]

Mobile marketing is innovating at such a rapid pace that a review of last year’s holiday programs is informative, but not the basis of a playbook for 2015. Why? New […]

You’ve spent the money and time to get someone to download your app. Now what? As has been written in this space before, an alarming number of app developers and […]

Welcome to our first FollowAnalytics’ Mobile Marketing Wrap-Up, where we look at some of the most interesting content across the web and bring you the best parts. This week, the […]

As has been said before, much has changed with the emergence of the ever-present mobile device. But, for marketers, much remains the same. The marketer’s number one goal continues to […]

Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on […]