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Blog

Forrester Recognizes FollowAnalytics in Recent Four Reports

By: Editorial Team FollowAnalytics

Published on: 30 March 2017

Forrester Recognizes FollowAnalytics in Four Reports Digital Intelligence, Mobile Engagement Automation, Mobile Messaging and Mobile Commerce

This month, Forrester Research called out FollowAnalytics in the March 2017 report, “Vendor Landscape: Mobile Messaging Platforms,” among Mobile-First Point Solutions. Since March 2016, Forrester has also recognized FollowAnalytics as […]

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FollowAnalytics Company News, Industry News
Don’t want your app rejected from the App Store? Make sure it’s ATS-compliant

By: Editorial Team FollowAnalytics

Published on: 16 January 2017

Apple ATS

At the WWDC in July 2016, Apple announced that its new security feature, App Transport Security (“ATS” – a technical standard improving user security and privacy by requiring apps to […]

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Best Practices, Industry News, iOS, Mobile Marketing
Ask the Experts: Four Tips for Nailing Mobile Success in 2017

By: Editorial Team FollowAnalytics

Published on: 14 December 2016

Ask the Experts: Four Tips for Nailing Mobile Success in 2017

By now, anyone who hasn’t been living in a cave is well aware of the growth and adoption of mobile since the advent of the iPhone in 2007. It’s clear […]

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Best Practices, Industry News, Mobile Analytics, Mobile Marketing
2017 Enterprise Mobile Marketers’ Conference Guide

By: Editorial Team FollowAnalytics

Published on: 12 December 2016

2017 enterprise mobile marketers' conference guide

December is here and that means that in addition to navigating the Holidaze, most of us marketers are also creating our budgets and our 2017 plans. One of the biggest […]

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Industry News, Mobile for Retail, Mobile Marketing
Apple’s App Store: A New Sheriff in Town

By: Editorial Team FollowAnalytics

Published on: 12 October 2016

Apple’s App Store: a new sheriff in town

Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities […]

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Best Practices, Industry News, iOS, Mobile Analytics, Mobile Marketing
Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.

By: Editorial Team FollowAnalytics

Published on: 23 September 2016

Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.

On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile […]

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FollowAnalytics Company News, Industry News, Mobile Engagement, Mobile Marketing
Meetup Series Starts September in New York: Loyalty in Mobile

By: Editorial Team FollowAnalytics

Published on: 30 August 2016

Loyalty in Mobile: How to boost user lifetime value

There’s a lot of buzz in the office this week, and that’s because FollowAnalytics is gearing up to host our first Mobile Marketing & Engagement Meetup. We get so energized […]

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Best Practices, FollowAnalytics Company News, Industry News, Mobile Marketing
MobileBeat 2016 Blog Round-Up

By: Editorial Team FollowAnalytics

Published on: 18 July 2016

MobileBeat 2016 RoundUp

MobileBeat 2016 was held in San Francisco last week. Sponsored by VentureBeat, the two-day event brought industry leaders together to talk about how AI and mobile bots will transform the […]

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Industry News, Internet of Things
It’s Never Too Early to Weave Philanthropy Into Your Corporate Culture

By: Editorial Team FollowAnalytics

Published on: 22 February 2016

It’s Never Too Early to Weave Philanthropy Into Your Corporate Culture

In November, 2015, FollowAnalytics was invited by our friends at Apttus to participate in a competitive holiday food drive. As a start-up, we are much smaller than the other participants […]

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FollowAnalytics Company News, Industry News
The Definitive Guide to 2016 Mobile Marketing Conferences

By: Editorial Team FollowAnalytics

Published on: 21 January 2016

The Definitive Guide to 2016 Mobile Marketing Conferences

UPDATE 13-DEC-2017: The 2017 Enterprise Mobile Marketers’ Conference Guide is now available. We’re three weeks into 2016, and most of us are knee-deep in planning and budgeting. Those empty calendar […]

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Industry News, Mobile Marketing
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