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This month, Forrester Research called out FollowAnalytics in the March 2017 report, “Vendor Landscape: Mobile Messaging Platforms,” among Mobile-First Point Solutions. Since March 2016, Forrester has also recognized FollowAnalytics as […]

At the WWDC in July 2016, Apple announced that its new security feature, App Transport Security (“ATS” – a technical standard improving user security and privacy by requiring apps to […]

By now, anyone who hasn’t been living in a cave is well aware of the growth and adoption of mobile since the advent of the iPhone in 2007. It’s clear […]

December is here and that means that in addition to navigating the Holidaze, most of us marketers are also creating our budgets and our 2017 plans. One of the biggest […]

Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities […]

On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile […]

There’s a lot of buzz in the office this week, and that’s because FollowAnalytics is gearing up to host our first Mobile Marketing & Engagement Meetup. We get so energized […]

MobileBeat 2016 was held in San Francisco last week. Sponsored by VentureBeat, the two-day event brought industry leaders together to talk about how AI and mobile bots will transform the […]

In November, 2015, FollowAnalytics was invited by our friends at Apttus to participate in a competitive holiday food drive. As a start-up, we are much smaller than the other participants […]

UPDATE 13-DEC-2017: The 2017 Enterprise Mobile Marketers’ Conference Guide is now available. We’re three weeks into 2016, and most of us are knee-deep in planning and budgeting. Those empty calendar […]